In the last of a special four-part bonus series, I’m sharing a conversation I recorded last year with sales and launch strategist Rachel Waring.
Originally released as a private podcast for backers of the Brand Seasons® Playdeck, this episode delves into the art of launching: how to build momentum and sustain energy throughout the process.
Together, we explore community building and how it fuels not just your launch but the energy behind it, pre-launch strategies like waitlists and behind-the-scenes storytelling to create anticipation, plus the lessons learned from my Kickstarter campaign.
Key topics include how to build anticipation and engagement before launch day, staying grounded through the highs and lows of launching and selling, and the role of storytelling in making launches feel meaningful.
Recommended resources:
- Oversubscribed — a book by Daniel Priestley about building demand for your offers, especially through waitlists
- 2025 Trends — Rachel’s free report, masterclass and private podcast exploring launching creatively and strategically
- Luminous Launching — Rachel’s programme, designed to help creatives build immersive and successful launches
- Creator Handbook — Kickstarter’s guide to planning and shipping, communication and storytelling
- Brand Seasons® Playdeck — a beautifully crafted box of brand wisdom and guidance
You can find Rachel on her website and Instagram and subscribe to receive her 2025 Trends Report and details of upcoming programmes.
This season of the podcast is sponsored by Saorsa Psychology.
In Gaelic, Saorsa means ‘freedom’—serving as a beacon for those eager to amplify their impact in the world, in a grounded and gentle way.
Freedom lies in being bold, and if you’re looking for deeper meaning, you can carve your own path with a combination of coaching and psychology, where you’ll be guided through the wood, the trees and the spaces in between.
To learn more about how you can create space to think, do and be, visit Saorsa Psychology.
Thanks for being here, and remember to subscribe so you never miss an episode. You can also visit Brand Seasons on Substack to find bonus content from guests along with articles on strategy, styling and storytelling.
Feel free to connect with me on Instagram, Pinterest and Substack, and share this episode with those who are curious about all things creativity and seasonality.
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