Soulful branding for a mindful business

Brand Design / Illustration

Julie is calm and considered in her approach to ceramics, and this was a key influence during the branding process. When it came to the design and development of her identity, it was important that the logo reflect her work as a ceramicist, her love of the environment. I was delighted when, following the launch of her brand, Julie chose to stretch herself and hire me as a brand mentor, giving us the time and space to work together on strategy and storytelling for her pottery business. It’s been a pleasure to watch her brand shift and shape.

The Mindful Potter branding illustration
The Mindful Potter stamp design
The Mindful Potter branding stamp
The Mindful Potter branding colours
The Mindful Potter branding illustrations
The Mindful Potter branding animation
The Mindful Potter branding moodboard


The Mindful Potter branding design

Kind words

Client quotes

In my heart, I knew my business had outgrown its brand style and it was time for a change, however, I was struggling to find clarity and direction. Sarah met me where I was at, expertly guiding me through the process, working playfully and intuitively, and really listening. Together we collected inspiration and, through a series of calls and emails, gently evolved various iterations of my branding. Sarah was also generous in her advice on how to integrate my new branding across my website and I’m so grateful for her thoughtfulness and investment in helping me tell my story. My advice to you – if Sarah has the time and space to take on your branding project, don’t hesitate. You won’t regret it.

Julie Gaunt, The Mindful Potter