Let the story begin
Ready to connect with your audience on a deeper level, in a way they’ll fondly remember? When someone discovers your business, let’s give them a reason to stay. Learn more about how I can support your branding needs.
Whether you want to elevate your brand strategy, style or story, there's a service to suit you and your business.
My process is rooted in curiosity, creativity and connection. Learn more about the steps we'll take to build your brand.
Whether I’m supporting you through a design package, creative mentoring or a branding day, we always begin with research — learning about you and your business, exploring where you’ve been, where you are and where you’d like to go. My branding questionnaire is detailed and thorough and will helps us get to the heart of what you do, how you do it and, most importantly, why.
This is where the fun starts and together we’ll get down to work to raise your brand within the time we have available. This might involve shifting your styling as part of Shape Your Brand, making strategic decisions together as we work through the Creative Trail, or strengthening your story through a Branding Playday.
It’s time to say our goodbyes, but it’s not forever! This is a brilliant opportunity for us to reflect on our time spent going from bud to bloom with a design package, creative mentoring or a branding day. It’s amazing what can be achieved, a pleasure to watch a client launch and grow, and I’ll be there to guide you along in those latter stages.
From my clients
Sarah ran a brand strategy workshop for our rapidly growing charity. She developed the programme in close collaboration with us and ensured that what happened on the day met our needs. We felt engaged and empowered and finished with an outcome everyone was enthusiastic about.
Evie Murray, Founder & CEO, Earth in Common
We are thrilled with our new brand style. More than just a refresh, Sarah took inspiration from the stunning topography of our beautiful region to create branding and design that is simple, elegant, and has layers of meaning. We look forward to using it for years to come.
Simon Robinson, Marketing Manager, Meetings Perthshire
Our latest project was a big step; redefining our brand story after a restructure. Sarah studied the market to understand the challenges the current climate sets us, revitalised our website with new content and imagery, and improved customer experience by adding brand personality.
Matt Shaw, Sales Director, Fountain Court Apartments
Frequently Asked Questions
Compatibility is vital to the creative process, and this is why I always begin with a connection call to make sure we’re a good fit. It can also help to check out my branding and design portfolio to see if my style supports the aesthetic you’re aiming for. You might love how I communicate online, or perhaps you’ve been referred on by a happy client, but my body of work needs to appeal to you too. We want to hit that sweet spot!
The cornerstone of a successful branding project is effective communication. After a connection call to ensure we’re a good fit, the process begins with a questionnaire, moodboard creation, and a detailed discussion to explore ideas. Each of these touchpoints is a crucial part of the information gathering process and will help us align our vision before any creative work commences. The design process generally takes 8-12 weeks from start to completion.
A one concept approach can seem like a limiting one but when you break it down it makes creative sense, for it means that I can put all of my billable time into designing and developing a single concept, rather than spreading my resources thinly and ineffectively across several potential options. The completion of a branding questionnaire, moodboard and follow up discussions is usually enough to inform one concept idea, which I may provide one or two variations on.
Yes. If you’re purely looking for a logo to be created and have a good understanding of what you’re aiming for – plus a clear and considered design brief – then I’d recommend booking a Branding Playday. These are one-off, full-day sessions where I can collaborate with you to execute something quickly and effectively to support your brand strategy, style or story.
My design work is rooted in strategy and storytelling, and my branding questionnaire contains questions surrounding these topics and therefore informs the creative process. However, if you’re looking for more detailed support with developing your brand vision and voice, we can work together during a Branding Playday, or you can book for 1:1 mentoring through the Creative Trail.
Your brand story sits at the heart of your business, and it’s a topic I’m very passionate about as I believe it offers you an opportunity to connect more deeply with your audience in more authentic and intimate ways. How you go about this requires a more in-depth response, so I’ve taken the time to write a blog about elevating your brand story. I hope it helps.
One of my favourite parts of the process is seeing a client launch. Putting the branding and design work we’ve created into action is an exciting time, and the first step I take in supporting a client is in the supply of all graphics and assets. These include primary and secondary logos as well as stamps and icons. If you’re looking for specific help with updating collateral, packaging or websites, this can be discussed at the beginning of the project, where I’ll provide a tailored quote.
My branding questionnaire contains prompts that can help guide you. However, if you’re unclear on your vision and values, we can work together in the form of a Branding Playday. By spending some focused time together ahead of the design project, we can dive into your brand in more detail, and it will offer more direction during the creative process. As one of my favourite topics, I’d love to help you gain more clarity, so be sure to reach out if you’d like to explore it further.
The branding and design process is a collaborative one and I want you to feel involved every step of the way; from our initial connection call through to the creation of a moodboard and the design of a concept. It’s important to me that you feel aligned with (and excited about!) the direction your brand identity is taking, so as a minimum, I ask that you take time the time to complete a branding questionnaire and have at least two calls with me to discuss the design approach and branding concepts. The more time you dedicate to communicating with me, the stronger the result is going to be.
I like to book projects at least a few weeks in advance. Sometimes, clients will book in months before we’re due to start a project, which can be helpful in terms of planning. If you’re interested in working together, please get in touch, and and we can discuss availability and timescales based on my current workload and your own business activities.