Brand Seasons® Playdeck
The branding process can feel overwhelming. Whether you’re seeking clarity and direction or aiming to create a cohesive identity, it’s understandable that you might be unsure about the next steps.
This card deck was made to help founders and creatives explore the phases of brand strategy, styling and storytelling with substance. Read on for more details or buy the Brand Seasons® Playdeck today.
Why a deck?
Sarah Robertson is the founder of These Are The Days and a designer, mentor, and writer with two decades in business. She aims to help clients define their vision, craft beautiful visuals and discover their voice.
This box wisdom and guidance emerged from Sarah’s interest in using oracle and tarot decks as well as prompt cards for writing, and she’s excited to have created a playful way for you to build a brand with intention.
FEATURES
Inside the deck
Four seasons
Four phases
Branding practices
Online resources
FEATURES
Using the deck
The Brand Seasons® Playdeck features 48 cards divided into four seasons and phases, each with its own focus plus actionable prompts and practices:
Sowing / Strategy / Green:
A spring-like phase for laying brand foundations — exploring ideas, making plans, and setting goals. Establish your brand vision, purpose and beliefs.
Blossoming / Style / Pink:
A season for focus and action, testing products or services, and engaging your audience. Curate a moodboard, and review your logo, palette and typography.
Harvesting / Story / Yellow:
An autumnal period for sharing your story, realising your goals, and gathering the fruits of your labour. Refine your brand narrative, character and messaging.
Grounding / Substance / Blue:
A reflective, cosy phase for realignment and preparing for the next cycle. Ensure that your actions and values are in alignment.
SUSTAINABILITY