Making branding waves with Kind & Conscious

Branding / Illustration

A mindful lifestyle store based on the stunning coast of Cornwall, Kind & Conscious asked me to design and develop their branding. This project was a real treat for this sea lover; the sweet and simple wave, a custom element I applied to the typography, gets me every time. And it was fun to hand draw icons and create watercolour backdrops to bring the whole identity to life.

Kind & Conscious colour palette
Kind & Conscious brand stamp
Kind & Conscious brand icons
Kind & Conscious brand styling wave
Kind & Conscious brand styling sub-mark
Kind & Conscious stamp
Kind & Conscious brand styling moodboard


Kind & Conscious brand styling client

Kind words

Client quotes

It was so wonderful to work alongside Sarah to develop our brand style. We were new to the design process, but Sarah made it straightforward to understand and develop. We appreciated her flexibility, regular communication and honesty when finding it tricky to make final decisions. Thanks to Sarah, we love our brand style and feel proud to showcase it on our website and shopfront! We nearly didn’t prioritise branding, but we are so glad we did. It’s the best thing we could have done and helped us begin our journey with a real sense of pride. If in doubt, do it!

Marita Mckay, Kind & Conscious