Design that looks as good as it feels
From the mellow moodboard to the calming colours, this project aligns beautifully with the magic of the seasons; the emergence of spring, a warm and hazy summer day, the change that autumn brings, and a cosy winter night. Sasha’s words are always so rich and soothing, and so my challenge was to bring the same sense of depth and beauty to the brand identity design for Frank+Feel.
I knew from the moment I saw the initial moodboard that Sarah just got it. She has a brilliant way of visually interpreting words and ideas, even when half-formed and not fully succinct, and understood my personal brand with such little direction from me. Sarah was so open to trying lots of little ideas, variations and tweaks. I loved that willingness to experiment alongside me as an unsure and still figuring it out business owner. Having consistency has made me feel so much more confident in the onward journey of my business.