October saw the successful crowdfunding of the Brand Seasons® Playdeck—a pocket-sized source of wisdom designed to guide you through crafting a brand strategy, style, and story with substance.
Branding can often feel overwhelming. Whether you’re searching for clarity, or aiming for cohesion, knowing the next steps isn’t always straightforward, so I created this card deck as a tool to help founders, creatives, strategists, and designers navigate the process with greater ease.
This box of tricks invites you to connect with your brand in an energising, engaging, and enjoyable way—offering direction, rather than resistance.
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Behind the Playdeck
Two decades of knowledge in a pocket-sized card deck
As a designer, mentor, and writer with 20 years of experience in branding and business, my work here at These Are The Days and the Brand Seasons publication led me to create another way to help clients define their vision, craft beautiful visuals, and discover their voice.
The Brand Seasons® Playdeck is a distillation of two decades of insights—designed to bring confidence and creativity to your brand-building journey.
Using the Playdeck
Kindle your creativity + honour your seasonality
The Brand Seasons® Playdeck features 48 cards divided into four seasons and phases, each with its own focus plus actionable prompts and practices:
- Sowing / Strategy / Green:
A spring-like phase for laying brand foundations—exploring ideas, making plans, and setting goals. Establish your brand vision, purpose and beliefs. - Blossoming / Style / Pink:
A season for focus and action, testing products or services, and engaging your audience. Curate a moodboard, and review your logo, palette and typography. - Harvesting / Story / Yellow:
An autumnal period for sharing your story, realising your goals, and gathering the fruits of your labour. Refine your brand narrative, character and messaging. - Grounding / Substance / Blue:
A reflective, cosy phase for realignment and preparing for the next cycle. Ensure that your actions and values are in alignment.
Use the cards your way:
- Move through them in order
- Focus on a specific season
- Pull a card for insight
Let’s craft a brand that feels like home. Join the waitlist to be notified when the Brand Seasons® Playdeck is available to order.
Making the Playdeck
Crafted with beauty, quality + sustainability in mind
Each deck is printed on quality G.F Smith paper, made from recycled coffee cups and textiles garments. Housed in a letterpress-printed matchbox-style package, the cards are accompanied by a mini folding guide for easy reference.
I’ve chosen letterpress printing not just for its beauty, but for its tactile quality. Produced on an antique press named Maude, the deck offers a tangible, sensory experience that reflects the care and craftsmanship behind its creation.
Backers also enjoy access to online resources via a QR code—providing ongoing branding support to complement the cards.
Buying the product
Nurture a sense of playfulness + possibility
I’m so glad you’re here, embracing the opportunity to invest in something meaningful and memorable—not only through this product, which I hope sparks curiosity, creativity, and connection, but also in your own projects.
By choosing the Brand Seasons® Playdeck, you’re joining a creative movement that blends seasonality with sustainability. In a world that often demands constant productivity, embracing our natural rhythms allows for a more intentional approach to business—one that honours our capacity and fosters deep connections
Whether you’re sowing, blossoming, harvesting, or grounding, I believe we can create in a way that honours our rhythms and reflects who we are.
Let’s craft a brand that feels like home. Join the waitlist to be notified when the Brand Seasons® Playdeck is available to order.
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I’m also delighted to share that the project received backing from Creative Scotland through Kickstarter’s Forward Funds program.
Creative Scotland, with support from The National Lottery, recently launched the fund to help Scotland-based creators bring their projects to life on Kickstarter. Through this initiative, Scotland’s national agency for the arts supports creators whose work aligns with their vision for a more creative and equitable world.
This funding has offered more than just financial support; it’s a powerful way to amplify the project and connect my work with more creatives worldwide.
